Knowing your audience is the most important aspect of your direct marketing efforts. To grow your business, you need marketing leads lists that match the profiles of your current best customers.
Experian® provides tools and insight to help you profile your best customers. My Market Profile enables you to learn about consumers in your area and their demographics, lifestyle attributes, shopping behavior, purchasing habits, opinions they have and more. You can target customers of specific retailers, retail categories, product categories and even brands to begin profiling.
The quickest and easiest means of identifying your potential new customers is to examine your existing customers and create your customer profile. Once you have a profile that describes your best customers, you can build direct mailing lists.