Media organizations need to recognize what is behind consumers “eyeballs” in order to more effectively identify new advertising opportunities, extend their audience and grow consumption. Knowing consumers demographic makeup (age, income, homeownership and more), how they live their lives, their political affiliation and or even environmental consciousness, allows them to thin-slice consumer segments for more effective advertiser profiles, increased cross-sell opportunities and subscription extension. The powerful Mosaic USA lifestyle segmentation is also included, as is profitability score and consumer expenditure propensities in 25 categories.
Price: $103 per thousand records uploaded
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