ConsumerView Insurance

With the patient protection and the affordable care act, insurance companies must better understand individual consumers and households to effectively manage and compete. Demographics such as age, marital status, presence of children, income, occupation, home ownership and home value, other adults present in the household are included as they continue to be important for segmentation and marketing. Mosaic USA lifestyle segmentation, profitability scores and direct marketing channel receptivity are also included. Furthermore, this bundle will identify those who have self-reported or are more likely to be weight and or health conscious and or those who focus on self-improvement and fitness. This bundle gives insurance marketers the tools they need to segment and optimize offers for the needs of life, health, home, or automotive insurance marketing campaigns and outreach efforts.

Price: $139 per thousand records uploaded

Data elements included in this bundle:

  • Date of Birth/Combined Adult Age                           
  • Gender Code                                                
  • Marital Status                                             
  • Combined Homeowner                                         
  • Dwelling Type                                              
  • Length Of Residence                                        
  • Number Of Children (Maximum Of 8 Children Per Household)   
  • Number Of Adults In Household                              
  • Multi-Company Direct Mail Responder - Living Units Level   
  • Additional Adult HH Members - Name /Indiv Demos            
  • Occupation Group                                           
  • Individual Education                                       
  • Political Affiliation                                      
  • Presence of Children 0-18                                  
  • Direct Marketing Channel Receptivity                       
  • Estimated Current Home Value                               
  • Year Built (Enhanced)                                      
  • Mosaic Household                                           
  • ZCredit card                                               
  • Fitness & Fitness Propensity, Self reported data           
  • Fitness & Fitness Propensity, Quick Predict Code           
  • Outdoor & Outdoor Propensity, Self reported data           
  • Outdoor & Outdoor Propensity, Quick Predict Code           
  • Self Improvement & Self Improvement Prop, Self reported data
  • Self Improvement & Self Improvement Prop, Quick Predict Code
  • Weight Conscious & Weight Conscious Prop, Self reported data
  • Weight Conscious & Weight Conscious Prop, Quick Predict Code
  • Health & Health Propensity, Self reported data             
  • Health & Health Propensity, Quick Predict Code             
  • Auto In the Market - New                                   
  • ChoiceScore Bundle                                         
  • ChoiceScore Prospect Segment                               
  • ChoiceScore Prospect Model Score                           
  • ChoiceScore Good versus Bad Score                          
  • Estimated Household Income Ranges                                
  • ConsumerView Profitability Score                           
  • Online Overall                                             
  • Retail Overall