Healthcare organizations and marketers can leverage information about consumer’s lifestyles, interests and activities to help them distinguish relationships between various demographic and socioeconomic groups. This strengthens analyses, bolsters health risk assessments and makes consumer outreach initiatives more effective by identify those who are likely to be responsive to similar interventions, educational programs and communication initiatives (compliance, continuation of prescribed treatments, etc.) Individual characteristics such as age, marital status, education and occupation are provided along with other household insights including income, information about other members of the household, their dwelling type and length of residence among others. Furthermore, Mosaic USA lifestyle segmentation and a compact set of household expenditure propensities give healthcare marketers comprehensive visibility across a variety of dimensions.
Price: $95 per thousand records uploaded
Data elements included in this bundle: