ConsumerView Buyer Propensity

Knowing which consumers are likely to be most profitable and or who has the greatest propensity to buy within and across 25 different product categories - or where they are most likely to make certain product purchases - is important for marketers. The Buyer Propensity bundle also lets you learn which parents are more digitally engaged with Experian’s exclusive “Digital Moms” and “Digital Dads”. That is, Dads who are taking more responsibility at home and who make purchase decisions for the household, and use the Internet to obtain product information or use social networking. Digital Moms identifies mothers who utilize web technologies to manage their households, stay connected, obtain product information and make purchases

Price: $49 per thousand records uploaded

Data Elements included in this bundle:

  • Date of Birth/Combined Adult Age                           
  • Gender Code                                                
  • Marital Status                                             
  • Combined Homeowner                                         
  • Dwelling Type                                              
  • Number Of Adults In Household                              
  • Multi-Company Direct Mail Responder - Living Units Level   
  • Presence of Children 0-18                                  
  • Estimated Household Income Ranges
  • ConsumerView Profitability Score                           
  • Digital Dads                                               
  • Digital Moms                                                
  • Online Apparel                                             
  • Online Shoes                                               
  • Online Accessories                                         
  • Online Toys                                                
  • Online Furniture                                           
  • Online Kitchen                                             
  • Online Tabletop/Dine                                       
  • Online Food/Bev                                            
  • Online Home Office                                         
  • Online Home Decor                                          
  • Online Home Domestic                                       
  • Online Home Maint.                                         
  • Online OutdoorLiving                                       
  • Online Lawn/Garden                                         
  • Online Electron/Gadg                                       
  • Online Computers                                            
  • Online Pets                                                
  • OnlineHobbies/Entain                                       
  • OnlinePersonalHealth                                       
  • OnlineOutdoorSftGood                                        
  • OnlineOutdoorHrdGood                                       
  • Online Travel                                              
  • Online SeasonalProds                                       
  • OnlineTools/Automotv                                       
  • Online General/Misc                                        
  • Online Overall                                             
  • Retail Apparel                                             
  • Retail Shoes                                                
  • Retail Accessories                                         
  • Retail Toys                                                
  • Retail Furniture                                           
  • Retail Kitchen                                             
  • Retail Tabletop/Dine                                       
  • Retail Food/Bev                                            
  • Retail Home Office                                         
  • Retail Home Decor                                          
  • Retail HomeDomestic                                        
  • Retail Home Maint.                                         
  • Retail Outdoor Live                                        
  • Retail Lawn/Garden                                         
  • Retail Electron/Gadg                                       
  • Retail Computers                                           
  • Retail Pets                                                
  • RetailHobbies/Entain                                       
  • RetailPersonalHealth                                       
  • RetailOutdoorSftGood                                       
  • RetailOutdoorHrdGood                                       
  • Retail Travel                                               
  • Retail SeasonalProds                                       
  • Retail Tools/Auto                                          
  • Retail General/Misc                                        
  • Retail Overall                                              
  • Household Consumer Expenditures Apparel                    
  • Household Consumer Expenditures Shoes                      
  • Household Consumer Expenditures Accessories                
  • Household Consumer Expenditures Toys                       
  • Household Consumer Expenditures Furniture                  
  • Household Consumer Expenditures Kitchen                    
  • Household Consumer Expenditures Tabletop/Dine              
  • Household Consumer Expenditures Food/Bev                   
  • Household Consumer Expenditures Home Office                
  • Household Consumer Expenditures Home Decor                 
  • Household Consumer Expenditures HomeDomestic               
  • Household Consumer Expenditures Home Maint.                
  • Household Consumer Expenditures Outdoor Live               
  • Household Consumer Expenditures Lawn/Garden                
  • Household Consumer Expenditures Electron/Gadg              
  • Household Consumer Expenditures Computers                  
  • Household Consumer Expenditures Pets                       
  • Household Consumer Expenditures Hobbies/Entain             
  • Household Consumer Expenditures PersonalHealth             
  • Household Consumer Expenditures OutdoorSftGood             
  • Household Consumer Expenditures OutdoorHrdGood             
  • Household Consumer Expenditures Travel                     
  • Household Consumer Expenditures SeasonalProds              
  • Household Consumer Expenditures Tools/Auto                 
  • Household Consumer Expenditures General/Misc