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Data View
Identify and solve costly data-quality problems.

Data ViewSM performs a thorough analysis and audit of a company's data to measure data quality, data value and data usage. Data View identifies data-quality issues that may contribute to wasted marketing expenditures, such as poor address quality and mismatched customer data, and assesses the privacy and security of data and systems.

Information intelligence

The Data View process comprises three steps, including data-quality and content review, data-use workshops and customer intelligence. Data View is offered as a standalone or as part of an integrated Customer Relationship Management (CRM) solution with Truvue®, Customer Data Integration (CDI) technology, or Experian's Database Services .

Thorough analysis of data quality

Data View provides a plan/roadmap to unravel complex data errors and remove them. Helps organizations understand their data and make better decisions.


Build a strong CRM foundation

Thorough assessment of customer data

Vital to the success of CRM initiatives.

Delivers strategic benefits

For all companies planning or already executing CRM initiatives.

Combines Experian's consultative expertise and processing experience

Helps organizations better understand and use their data.

For more information on this product, please contact us at 1 800 333 4930.

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For more information, please contact us at 1 800 333 4930.