2026 Digital trends and predictions

Marketing in 2026 will be about one thing: connection — between data and AI, identity and outcomes, platforms and performance. 

Our 2026 Digital trends and predictions report reveals five trends defining the year ahead: from AI moving from hype to implementation and the evolution of commerce media beyond retail.

Our expert's prediction for 2026's digital marketing trends

"Curation has evolved from a trend to a structural shift, redefining how brands and agencies activate data through the supply path. With the right mix of unique data, strong connections, and optimization, it delivers measurable value for buyers and sellers alike."
- Drew Stein, Managing Director, Audigent, a part of Experian

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