As a powerful channel with broad reach, it’s no surprise that TV currently
accounts for $70 billion in U.S. marketing spend. For decades, TV advertising practices
have remained fairly unchanged – that is until now. Instead of spending their
TV dollars in a Don Draper fashion, basing their buys on basic demographics and negotiating
billion-dollar deals over a handshake or phone call, today’s most influential
brands are now leveraging the power of addressable TV.
Addressable TV: Reach the right audience at the household level
The concept of addressable TV is simple: deliver TV advertising like one targets
email or direct mail, using 1st, 2nd and 3rd party
audience data such as income, lifestyle interests, shopping behavior and family composition.
Like a piece of mail that arrives in your mailbox, the TV ad can be tailored to the
household. Addressable TV is about the person and not the program. It doesn’t
matter if your best customer is watching Shark Tank or Sharknado, through addressable
TV you can still reach them with the perfect message wherever they are. Targeting
is only half the story. The robust closed loop reporting that addressable TV provides
is one of the most powerful tools that advertisers have at their disposal, revealing
both the in-store and online sales impact of their campaigns.
Experian’s Addressable TV Partners:
Ready to talk one to one?
Want to learn more about Addressable TV and if it’s the right fit for you?
Download Experian’s white paper, "Addressable TV: Harness
the Power of Audience Data for One-to-One Targeting” for best practices on launching
your next data fueled TV strategy, including success stories from advertisers across
If you are ready to get started today, contact your Experian Marketing Services
representative, call 877.870.5663 or complete the form below.
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