As a modern marketer, you know that personalized, data driven-marketing is not just a trend, it's a necessity. Every day, brands leverage audience onboarding to link the customers they know in the offline world to their digital identities. With data onboarding, marketers like you can:
Onboarding is a powerful marketing weapon, but would it surprise you to learn that anywhere between 50-70% of the match information you get from other data onboarding is "dirty data" -- including incorrect linkages and inaccurate matches? This inaccuracy often results in ineffective targeting, irrelevant messaging, poor customer experiences, and tremendous media waste.
By partnering with an onboarding provider who has data expertise, proven technology and expansive distribution capabilities, like Experian, you can:
Once your first party data, such as CRM data, email subscribers, or loyalty shoppers, matches to a digital identifier, the "matched" audience can be made accessible through dozens of marketing platforms, including Experian's Audience Engine. From here, you can activate measurable, people-based campaigns across channels. What's the end result? Your customers have meaningful brand interactions that drive them to take action.
If you want to drive more intelligent interactions through your onboarding investment, consider joining Experian's digital data exchange - a program that enable the world's biggest brands to work together to maximize customer reach across digital touch points. As the industry leader in consumer data with unparalleled expertise in developing world-class, privacy-compliant data cooperatives, this opportunity ensures participants the highest level of privacy and transparency.