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Email insights to drive campaign success

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Email InsightsEmail Insights is a new retention-based email cooperative that helps marketers gain insights and intelligence into their email subscribers behaviors and activities.   Gain a complete picture of your email subscribers with data and insights that include the following:

  • Global email activity, including aggregated open and click data
  • Optimal day of week, time of day and device preference
  • Offline activity to connect the multi-channel dots
  • Demographics, psychographics and interests

Leverage the cooperative data to refine your segmentation and targeting capabilities, improve message relevance and encourage reactivation.   Participants can receive a wealth of information from the three core modules that help you identify inactive subscribers and develop strategies to reengage them.    To learn more about Email Insights’ core modules – Activit-E, Insights and Linkage, download this sell sheet.   You may also contact your local Experian sales representative today to learn more about how this robust toolset can help you maintain and improve your email marketing ROI.

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