Webcast: A New Mandate for Marketing Measurement & Optimization
Presented by Fatemeh Khatibloo, Senior Analyst with Forrester Research and
Jeff Hassemer, VP of Product Strategy with Experian, this webcast provided an overview
of what the new standards for cross-channel attribution mean for marketers, and how
to build a business case for employing cross-channel attribution within your organization.
This helps marketers gain a consolidated view of their marketing channels —
creating a better understanding of their customer's path to purchase.
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