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Partners

Experian Marketing Services recognizes the importance of partnerships as a way to provide additional value to our clients.

Our philosophy is to provide our clients with services that compliment their marketing initiatives and enable us to add value to our relationship through our trusted network of partners. For more information on becoming an Experian Marketing Services partner, please fill out the form below

Read more about our preferred partnerships below:

Adobe Omniture

The Adobe Digital Marketing Suite, powered by Omniture®, offers an integrated and open platform for online business optimization, a strategy for using customer insight to drive innovation throughout the business and enhance marketing efficiency. The Suite consists of integrated applications to collect and unleash the power of customer insight to optimize customer acquisition, conversion and retention efforts as well as the creation and distribution of content. For example, using the Suite, marketers can identify the most effective marketing strategies and ad placements as well as create relevant, personalized and consistent customer experiences across digital marketing channels, such as onsite, display, e-mail, social, video and mobile. The Suite enables marketers to make quick adjustments, automate certain customer interactions and better maximize marketing ROI, which, ultimately, can positively impact the bottom line.

AgilOne

AgilOne is a cloud-based predictive marketing intelligence platform. It is used by brands including Rebecca Minkoff, Donald J. Pliner, The Body Shop, Shazam, Sports Authority, Moosejaw, shopPBS.org, and many others. AgilOne helps marketers connect with the individual in every customer. AgilOne prescribes exactly the right marketing offer, makes each relationship more profitable, and simplifies the science of marketing. Based on a data science approach, AgilOne makes big customer data clean and smart. Then, AgilOne recommends which immediate actions will increase revenue.

 

Alteryx

Alteryx provides indispensable analytic solutions for enterprise and SMB companies making critical decisions about how to expand and grow. Our product, Alteryx Strategic Analytics, is a desktop-to-cloud Agile BI and analytics solution designed for data artisans and business leaders that brings together the market knowledge, location insight, and business intelligence today's organizations require. For more than a decade, Alteryx has enabled strategic planning executives to identify and seize market opportunities, outsmart their competitors, and drive more revenue.

AT&T AdWorks

AT&T AdWorks is a digital media group within AT&T. Utilizing the inherent strengths of the world's largest telecommunications company and its superior data advantage, AT&T AdWorks connects advertisers with their audiences across online, mobile and TV platforms. Our proprietary, aggregate data and ad offering give us the ability to help advertisers effectively tap into billions of available ad impressions and use advanced optimization technology to increase ad effectiveness.

Baynote

Baynote provides personalization and digital marketing optimization solutions that power the adaptive web, an emerging standard in customer experience that is always personal, relevant and convenient. By observing engagement patterns among like-minded individuals to understand user intent, the Baynote Adaptive Web Suite™ automatically optimizes and adapts the online experience, leading to increased conversions, revenue and loyalty. Baynote’s customers include: AT&T, CA, Dell, Expedia, Intuit, Fox, Urban Outfitters and VEVO. The company is based in San Jose, Calif. with additional offices in the U.K. and Germany.

bazaarvoice

Bazaarvoice helps all types of businesses capture, display, share, and analyze customer conversations online. Our combination of technology and personalized services help brands build online communities that drive measureable business goals. We make it easy for consumers to share opinions, knowledge, and experiences with brands, which can ultimately lead to business transformation. Founded in 2005, Bazaarvoice serves hundreds of the world’s top brands.

Buxton

Since 1994, Buxton has been the industry leader in customer analytics for the retail industry. Its focus now includes healthcare organizations, consumer packaged goods manufacturers and city governments. Buxton draws from its individual- and household-level data to determine lifestyles and buying habits to clearly identify an organization’s best customers and find more like them anywhere in the U.S.

Certona

Certona is the creator of Resonance®, the market-leading personalization solution for multi-channel retailers. Resonance automates a company’s ability to provide targeted, individualized content and product recommendations in real-time, increasing conversions and average order value. Resonance® Email™ recommendations are delivered when an email is opened, not sent, ensuring the most up-to-date information displays for the user. CheetahMail customers can add personalized recommendations to all emails from order and shipping confirmations, abandoned cart retargeting, and promotional campaigns to alerts for new products, top sellers, back-in-stock and more. Certona clients include the world’s largest and most recognized multi-channel retail brands across all popular categories.

Coremetrics

Coremetrics®, an IBM Company, a leading provider of web analytics and marketing optimization solutions, helps businesses relentlessly optimize their marketing programs to make the best offer, every time, anywhere, automatically. More than 2,100 online brands globally use Coremetrics Software as a Service (SaaS) to optimize their online marketing. Coremetrics integrated marketing optimization solutions include real-time personalized recommendations, email targeting, display ad targeting across leading ad networks, and search engine bid management. The company’s solutions are delivered on the only online analytics platform designed to anticipate the needs of every customer, automate marketing decisions in real time, and syndicate information across all customer channels.

CQuotient

CQuotient offers retailers breakthrough technology for personalized retail marketing. By capturing data from every customer touchpoint, mining behavioral signals using advanced predictive algorithms and overlaying deep retail domain knowledge, CQuotient enables marketers to drive substantial incremental revenue via highly relevant, individualized communications across all retail channels. Email is often the most productive 1 to 1 channel, and CQuotient leverages your existing email processes, your existing creative assets, your existing marketing programs, and your existing resources to achieve the desired results.

DIRECTV

DIRECTV (NASDAQ: DTV) is one of the world's leading providers of digital television entertainment services delivering a premium video experience through state-of-the-art technology, unmatched programming and industry leading customer service to 32 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its 19.9 million customers access to more than 170 HD channels and Dolby-Digital® 5.1 theater-quality sound, access to exclusive sports programming such as NFL SUNDAY TICKET™, Emmy- award winning technology and higher customer satisfaction than the leading cable companies for 11 years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay-TV category in technology, programming and service, delivering an unrivaled digital television experience to 12 million customers. DIRECTV sports and entertainment properties include three Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 60 percent interest in Game Show Network.

Environics Analytics

Environics Analytics is the premier marketing and analytical services company in Canada. Specializing in segmentation, site modelling and custom analytics, the Toronto-based company provides data-driven market insights to help clients find and keep their customers. It has the most experienced team of micromarketing experts in Canada, and is a member of the Environics group, a unique alliance of companies dedicated to providing intelligent research, analytics and communications.

Fluent, Inc.

Fluent helps marketers solve one of their most fundamental challenges: consistently growing the “top of the funnel”. The company’s proprietary ad serving technology, 1st party data, and extensive digital media network enable marketers to acquire their best customers, with precision, at a massive scale.

Kantar Media

Kantar Media provides strategic advice and competitive intelligence to the world’s leading brands, publishers, agencies and industry bodies, helping them navigate and succeed in a rapidly evolving media industry. This includes analysis of paid media opportunities; counsel on brand reputation, corporate management and consumer engagement through owned media; and, evaluating consumers’ reactions in earned media. Kantar Media provides clients with a broad range of insights from audience research, competitive intelligence, vital consumer behaviour and digital insights, to marketing effectiveness and online influence. Its experts currently work with 22,000 companies tracking 3 million brands in 50 countries. Kantar Media is a unit of Kantar, the consumer insight arm of WPP, the world’s largest communications services group.

Kickdynamic

Kickdynamic is the leading email marketing personalization platform. With Kickdynamic email content now adapts in real-time based on location, timing, device, weather, social, stock levels, travel destination and much more. Email is now personalized to each customer on every device no matter when and how many times they read email, providing a high value, seamless experience to the customer, increasing engagement and lifetime value.

KSL Media

Founded in 1981, KSL Media is one of the first independent media services companies in America and specializes in helping entrepreneurial companies and challenger brands to acquire and retain their best customers. With offices in New York, Los Angeles, and Las Vegas, KSL manages media investments across numerous business categories for clients that include Bacardi, Toshiba, UGG Australia, Guitar Center, Friendly’s, Oris Watches, ConocoPhillips, Anna’s Linens, Curacao Tourism Board, Sizzler, City National Bank and Mercury Insurance.

Litmus

Press send with confidence! Agencies, designers, and marketing teams worldwide use Litmus’ email creation, preview, and analytics solutions to test, target, and optimize their campaigns. Build the perfect email with stored templates and snippets; see how your email looks in every webmail, desktop, and mobile inbox; identify mobile openers, prints, forwards, and geolocation; verify link and image functionality; and save valuable time troubleshooting campaigns.

RealTime Email

Liveclicker delivers rich customer experiences for leading brands across email and the web. Its RealTime Email solution brings static emails to life with content updated dynamically at the moment of open.

Movable Ink

Movable Ink pioneered the application of contextual marketing to email. Movable Ink clients deliver real-time, dynamic content that changes according to the context of each customer. More than 250 brands including The Wall Street Journal, eBay, and Finish Line use Movable Ink to Market in the Moment and drive ROI.

Offerpop

Offerpop is an engagement marketing software-as-a-service platform transforming how global brands engage and convert today’s mobile and social consumers. Enterprises and agencies use Offerpop’s integrated platform to power engagement experiences across marketing channels, manage user-generated content everywhere, and improve marketing activation with rich consumer profiles harnessing behavioral and affinity data.

MyBuys

MyBuys is the top personalization solutions provider to the IR top 500 6 years running. We provide coordinated personalization solutions for retailers, brands, and agencies by delivering targeted offers through ads, email, and websites using our Active Shopper Database of more than 250 million consumer profiles.

Opt-Intelligence

Founded in 2003, Opt-Intelligence is the most advanced online advertising exchange dedicated to the user opt-in experience. Opt-Intelligence creates engagement ad units that support email list growth for the world's leading marketers and thousands of small businesses. With its advanced, real-time ad-targeting and automated optimization capabilities, Opt-Intelligence provides programmatic excellence for subscriber acquisition powered by world-class data. Opt-Intelligence offers the smartest, most reliable way to make conscious connections with consumers.

Pageflex logo

Pageflex provides the most comprehensive range of solutions for printing and marketing automation available from any vendor- no matter what size business you have or market you serve.

Persado

Persado software generates the most persuasive language for communications designed to drive action, eliminating the guesswork of copywriting. We call this Persuasion Automation. Marketers can double campaign response rates using Persado to generate optimally persuasive language for emails, landing pages, text messages, social posts, Facebook ads, app notifications and the like. Persado uses math and science to discover the emotions most likely to drive a response from your customers.

Return Path

Experian Marketing Services an industry leader in data-driven marketing, has partnered closely with Return Path since 2008 to provide clients with Email Optimization, competitive intelligence, and Email Fraud Protection based on the world’s largest collection of email data. Through our Premier Partnership, EMS customers are able reach the inbox and gather marketing insights to make more effective, meaningful and profitable connections with their customers.

RichRelevance

Headquartered in San Francisco, RichRelevance is the global leader in omnichannel personalization and is used by more than 200 multinational companies—including Office Depot, Costco, Marks & Spencer and Galeries Lafayette—to deliver the most relevant and innovative customer experiences across web, mobile and in store.

SimpleFeed

SimpleFeed automatically generates email templates populated with real-time content. Articles, promotions and offers from your website, Facebook Pages and data feeds are automatically extracted, aggregated, templated and published to EMS. SimpleFeed enables you to deliver the most timely and relevant content while reducing errors, cycle times, and cost.

Touch Commerce

TouchCommerce is the leading provider of pay-for-performance conversion optimization services. In addition to licensing software, TouchCommerce offers fully managed online conversion optimization solutions available on one platform to target, interact, and convert online traffic by utilizing the right technology at the right time to deliver the greatest online customer service. By combining leading technology and real-time predictive analytics, TouchCommerce drives traffic and assists customers to increases website conversions, average order value, customer satisfaction, and call center deflection, all while reducing abandonment. Founded in 1999, TouchCommerce assist companies who are leaders in telecommunications, retail, travel, media, and financial services across the globe.

Turn

Turn delivers real-time insights that transform the way marketers and agencies make decisions. Their cloud applications and Internet-scale architecture work together to empower marketers with the confidence at the moment of decision to: create the most complete picture of customers and prospects, execute cross-channel advertising with precision, and connect with a global ecosystem of best-of-breed solutions. The Turn cloud platform is revolutionizing the way cross-channel advertising campaigns are designed, executed, and optimized. Turn is headquartered in Silicon Valley and has offices worldwide.

Experian Marketing Services Partner Application

Our approach is to select alliance partners based on industry focus and market expertise that expands our service to new and existing markets.

Apply to be an Experian Marketing Services partner by filling out the form below.

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