Experian Marketing Services’ OmniActivation Strategic Services utilizes a
digital advertising platform that allows marketers to utilize consumer data within
display advertising for more relevant messaging. As a full-solution provider of advanced
advertising, we enable cost-efficient audience targeting that goes beyond simple demographic
or contextual targeting.
Marketers do not need to sacrifice audience quality for reach because Experian
Marketing Services delivers an online audience that includes millions of consumers.
OmniActivation Strategic Services for display advertising empowers marketers
Leverage their own customer data to directly reach customers
Target precise consumer audiences such as “in-the-market for auto”
or “green aware”
Ensure brand and messaging consistency
Increase your display advertising effectiveness by using our pre-designed segments
to identify high-value audiences.