Strategize smarter and more quantifiable marketing programs
Today's marketers face increasing pressure to drive measurable business results
and demonstrate return on marketing investment. Experian's Marketing Analytics team
is dedicated to helping marketers effectively leverage data and consumer insight through
data modeling and analytics.
Our team of PhDs, statisticians and corporate marketers helps businesses develop
and execute measurable marketing strategies that move the needle. Drawing from our
35 years of industry experience, we take data and create intelligence that enables
our clients to engage more effectively with their customers and prospects.
We are equipped to help clients through all phases of marketing
Strategy and planning
Location and product planning
Insights and targeting
Prospect and acquisition Modeling
Cross-sell / customer value modeling
Online behavior modeling
Campaign planning and deployment
Product offer optimization
Testing and Measurement
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