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Marketing Strategy and Analytics

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Today's marketers face increasing pressure to drive measurable business results and demonstrate return on marketing investment. Experian's Marketing Analytics team is dedicated to helping marketers effectively leverage data and consumer insight through data modeling and analytics.

Our team of PhDs, statisticians and corporate marketers helps businesses develop and execute measurable marketing strategies that move the needle. Drawing from our 35 years of industry experience, we take data and create intelligence that enables our clients to engage more effectively with their customers and prospects. 

We are equipped to help clients through all phases of marketing, including:

Strategy and Planning

  • Strategic Segmentation
  • Location and Product Planning

Insights and Targeting

  • Prospect and Acquisition Modeling
  • Cross-Sell / Customer Value Modeling
  • Retention Modeling
  • Online Behavior Modeling

  • Campaign Planning and Deployment:
    • Product Offer Optimization
    • Communication Optimization
    • Channel Optimization
  • Test and Measure  

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