The Hispanic population in the United States is growing at a rapid rate and controls 10% of the nation’s total discretionary spending. Do your marketing campaigns reflect this dramatic change in the US population? Simply translating your current campaigns into Spanish isn’t enough to connect with the increasingly influential Hispanic consumer. These consumers tend to be young, digitally savvy and appreciate it when brands develop messages reflecting an understanding of their language, culture, attitudes and beliefs.
Experian Marketing Services makes it easier than ever to connect with the multi-faceted Hispanic population by providing marketers the trusted consumer insights they need to reach and engage this critical segment of the US population.
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