Visit Booth #205 to receive a free copy of our latest research report, Email Market
Study: Acquisition and engagement tactics
Email marketing continues to be the hub and a driving force in cross-channel integration.
Our latest email market study offers deeper insight on strategies marketers are using
for subscriber acquisition and engagement, including point of sale, mobile and social
marketing, testing and creative design.
Key insights in this study include:
Marketers are seeing strong survey completion rates, regardless of offer
Email is still a strong performer as a generator of both Website traffic and revenue
Email marketers are testing subject lines and creative more than any other factors
52% of marketers have used animated gifs in their email campaigns
44 % of total opens occur on mobile devices
Join our roundtable
Wednesday, February 20, 2:05 p.m.
The new email marketer – Utilizing email marketing as the foundation
for digital marketing engagement
Email marketing continues to be the hub and driving force in cross-channel integration.
Join Experian Marketing Services at our roundtable discussion to learn strategies
and trends to increase email customer engagement by leveraging social, mobile and