Marketers can create custom segments by utilizing their Customer Relationship Management
(CRM) data. A customized audience model for online targeting helps deliver your message
to the audience that you specify with precision. With Experian Marketing Services’
Audience IQ, you can also trust that your campaign will scale, as we have the largest
high-quality addressable audience online.
Use our advanced advertising techniques to:
Blind-match your CRM file to online media sources
Suppress existing customers from an acquisition buy
Target current customers with specialized retention messaging
Develop customized “look-alike” models to target consumers most similar
to your most profitable customers
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