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Marketing databases that support direct mail programs often suffer from data quality degradation. Experian® Housefile RefreshSM powered by Truvue® helps overcome this problem by providing periodic database cleansing resulting in better accuracy and improves mailing campaign performance.
Realizes a more complete understanding of your customers relationships by eliminating duplicates and market more efficiently by standardizing and consolidating customer information from multiple campaigns and sales channels.
Housefile Refresh combines a full suite of United States Postal Service® programs with our proprietary data quality solutions to bring your customers into focus and give you the ability to communicate with them more effectively.
Housefile Refresh, combined with Truvue data integration technology, builds internal matching capabilities across your databases so you can share data throughout your company. The result is a complete view of all your customers and their entire relationship with your company.
Please fill out the form below to learn how Experian can help you have a more accurate and profitable direct mail database.
If you would like to talk to a representative, please call us at 1 877 870 5663.