Periodic database cleansing results in better accuracy and improves mailing campaign
Marketing databases that support direct mail programs often suffer from data quality
degradation. Experian® Housefile RefreshSM powered by Truvue® helps
overcome this problem by providing periodic database cleansing resulting in better
accuracy and improves mailing campaign performance.
Realizes a more complete understanding of your customers relationships by eliminating
duplicates and market more efficiently by standardizing and consolidating customer
information from multiple campaigns and sales channels.
Comprehensive Data Quality
Housefile Refresh combines a full suite of United States Postal Service® programs
with our proprietary data quality solutions to bring your customers into focus and
give you the ability to communicate with them more effectively.
Advanced Data Integration
Housefile Refresh, combined with Truvue data integration technology, builds internal
matching capabilities across your databases so you can share data throughout your
company. The result is a complete view of all your customers and their entire relationship
with your company.
Learn more about Direct Mail Data Cleansing
Please fill out the form below to learn how Experian can help you have a more accurate
and profitable direct mail database.
If you would like to talk to a representative, please call us at 1 877