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Customer Value Potential
Assess the lifetime value of existing and prospective customers.
VeriScoreSM predicts response and lifetime value of new customers generated from alternate media sources such as call centers and registration forms. It evaluates their potential for fulfillment, cross-sell, up-sell and optimizes your database. Perfect for industries such as catalog, financial, fundraising, media, retail and telecommunications. Our models can be applied during merge/purge processing to produce a more targeted list without adding time to your production cycle. By allowing you to extract the best prospects from every list, VeriScore helps you find prospects most likely to respond and become loyal customers.