Postal Optimization

Pay the absolute minimum for postage without compromising response.

Use Experian's proprietary Postal Optimization solutions to ensure the lowest possible postal costs and maximize your circulation.

Save marketing costs
Qualify for postage discounts. Experian's suite of presort services reduce your postage expenses and enhance the deliverability of your mail.

Communicate more effectively
Distinctive output options and personalization get your messages noticed and communicate how much you value your customers.

Add or drop addresses during postal qualification

Use Experian's Add-An-Address service to meet required quantities for carrier-route coded mail and qualify for postal discounts. Add-An-Address runs simultaneously with postal qualification, adding hotline names, late lists or recent mail-order buyers to your mailing. You can also exclude marginal non-performing names when discounts are not advantageous.

Innovative output services

Enhance your mail pieces with ink-jetting, multiple font-style combinations, bold imaging, maps, logos, special backgrounds and many other features that give you unlimited opportunities to distinguish your message.

Dynamic personalization

We offer several formats for messaging and personalization for catalogers, retailers, publishers, financial institutions and other companies and organizations.

Industry best postal presort services

Experian's proprietary presort will find the most direct and economical delivery make-up for your mail, incorporating the most current and beneficial postal regulations. We also provide the most accurate presort for high-density and saturation mailers to ensure reduced postage.

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