Manage your integrated marketing campaigns
Today’s customers move seamlessly in and out of channels, utilizing a variety of devices to consume content and marketing messages - anytime and anywhere. As a result, customers naturally expect timely and coordinated experiences from their favorite brands. However, disparate marketing platforms have previously forced brands to interact with customers from within individual channels, often times delivering disjointed and uncoordinated messages throughout their lifecycles. This disconnect is not only confusing and frustrating to customers, it’s expensive and cumbersome for brands.
Experian Marketing Services’ cross-channel marketing brings brands the ability to get closer to their dynamic, empowered and hyperconnected customers by creating more intelligent interactions across all channels that exceed customer expectations every time, inspire longer term, organic brand advocacy, and drastically increase profitability. It’s what we call the cross-channel imperative.
Experian Marketing Services helps brands deliver the most timely and coordinated customer experiences across all channels:
Fill out this brief form now to find out how we can improve your cross-channel marketing platform program.