Today, marketers can achieve their goal of true integrated marketing by creating
a single multi-channel audience that they can target across all marketing channels.
Through our unique and proprietary linkage technology, Experian can connect your customer
records, transactional records and our unparalleled consumer data to all meaningful
online and offline advertising channels. With this previously unattainable reach of
direct communication, marketers will be able to confidently target multi-channel communication
across display advertising, social media, email, mobile, addressable TV, telemarketing
and direct mail.
Make integrated marketing campaigns deliver more meaningful connections though
our market leading multichannel audience creation technology:
Customer data integration to connect all internal records
Truvue® cross-channel linkage for persistent record maintenance
Data enhancement to append multichannel targeting data
Access to full data quality suite to ensure data accuracy
Our clients depend on us to help them target brand awareness and direct response
campaigns across online and offline channels to:
Create a consistent, coordinated messaging strategy across all channels
Coordinate a product launch across email, display and social media
Target households with children for an automotive campaign with TV and display
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If you're looking for a partner to help you supercharge your integrated campaign
performance by creating a multi-channel audience, look no further. Give us a call
or fill out the form below and we'll contact you.