Contact Management Strategies

Make every customer contact count with messaging and media that resonate at an individual level.

Deliver relevant customer experiences across your entire business using the right channels to connect with your best prospect and customers. Experian® Marketing Services synchronize customer segmentation and targeting profiles that help you optimize marketing investment across media, channels, and customer touch-points resulting in increased customer value across your entire business. From direct mail and e-mail to cable channels and print ads, Experian Marketing Services optimizes your media investment based on a clear view of your best prospects and customers.

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