Case studies

Finish Line

Finish Line: Innovating emails with real-time data and personalization

The leading athletic apparel and shoe retailer wanted to reach college football fans with an email campaign that resonated during the most impactful moments of the football season. Within the Experian Marketing Suite, the brand combined multiple data sources to optimize segmentation and added innovative design elements like live polling, resulting in a 24% increase in transaction rates and a 42% increase in campaign revenue year-over-year.


Movember Foundation

Movember: Scalable field marketing for a global organization

The Australia-based not-for-profit organization Movember needed to scale their e-newsletter marketing efforts to reach global markets with localized and country-specific messages. By partnering with Experian Marketing Services, they were able to develop centrally-controlled templates to send 460 personalized e-newsletters in one year, a 300% increase from the year prior, reaching a 10% higher open rate than the industry average.


BassPro Shops

Bass Pro Shops: Reengaging inactive subscribers through global email insights

Bass Pro Shops needed a way to intelligently win back inactive subscribers without damaging its sender reputation. As a part of Experian Marketing Services’ Email Insights cooperative, the brand investigated global email activity among its inactive subscriber list, limiting reactivation efforts to those were not truly inactive. They achieved a 9 percent engagement rate, safely funneling those users back into regular interaction with the brand.



Meredith Corporation drives success using a single customer view across channels

Meredith Corporation required a solution to integrate and link its disparate data for an integrated, accurate and persistent view of its customers and prospects. Meredith implemented Experian Marketing Services’ advanced linkage technology and data assets to meet their needs. Meredith improved its ability to deliver ROI – having a single understanding of their customers across all channels allowed for improved targeting, up-sell and cross-sell programs.


American Eagle Outfitters

American Eagle Outfitters® drives unprecedented engagement and wins eTail award with omni-channel holiday program

During the 2013 holiday season, American Eagle Outfitters launched an integrated, omni-channel program called the “12 Days of Legendary Gifts” with the goal of acquiring new SMS and email subscribers, increasing engagement and driving sales. By offering daily prizes and consistent messaging across various channels and devices, American Eagle Outfitters was able to connect with more than 8 million subscribers in the US and Canada during the two week program! Read the full case study for additional program results.


Overstock reduced its logistical and customer care costs by close to $1,000,000

Overstock wanted to reduce costs due to inaccurate and incomplete data. With the address verification tools from Experian Data Quality, undeliverable orders have dropped by more than 40% and customer satisfaction ratings increased drastically.


Duke Energy

Duke’s targeting improved direct marketing efficiency in HVAC program by 84%

Duke Energy wanted to understand their 7 million customers better, in order to improve customer satisfaction and drive up-sell. Duke learned that customers that were highly satisfied were 200-300% more likely to enroll in additional initiatives such as energy management and Energy Star appliance programs. Learn how they were able to improve targeting and campaign ROI.


Axcess Financial

Axcess Financial increases revenue through powerful acquisition and retention programs

“Hitwise Conversion Reporting has been critical to the growth of our business as we were able to benchmark our performance and realize growth opportunities. Since bringing Hitwise solutions into our business we have seen our revenues increase by 450%”

Jean-Marx Mantilla, Vice President of eCommerce, Axcess Financial


Taunton Interactive

How a leading publisher uses Experian Hitwise Lifestyle data.

“With such fragmentation going on across all media today it really helps to understand the consumer segments as forensically as possible and Hitwise has been my #1 go to tool for this for many years now.”

Nick Rozdilsky | VP Digital Marketing


Saks 5th Avenue

Saks Fifth Avenue drives better clienteling efforts and streamlines back-end processes

Saks Fifth Avenue was experiencing high levels of bad addresses due to the lack of front-end address verification solution in place. This was resulting in expensive rework and poor customer experience. Learn how Saks Fifth Avenue implemented our solutions and fixed those issues!


Washington Post

The Washington Post leverages un-branded searches to overcome seasonal and news volatility

"Our traffic and search teams identify areas of content opportunities that are also a strong fit with our brand and journalistic missions. This is a key technique in our overall site analysis."

Rochelle Sanchirico | Senior Director of Acquisition Marketing


Delta Airlines

Delta Better Understands Its Online Customers Through Competitive Analysis

“Hitwise provides competitive information that allows Delta to analyze trends and quickly determine changes in the online marketplace.”

Francis Lavelle | Manager Web Analytics



Leading publisher uses Hitwise to tailor offline content to online customers

"Hitwise helps us avoid guessing what kind of content we should be developing to meet constantly changing consumer needs."

Gabe Vehovsky | EVP Strategy and Research



Search Sends Freight Company into Top Ten

“Hitwise has allowed us to accurately pinpoint the ROI of our marketing spend”, explains Richard Mercer. “The detailed reports allow our company to make calculated decisions based on current and historical industry trends.”

Richard Mercer | Business Development Manager



Leading Retailer Defines Customer Segments

“Hitwise is a crucial tool for profiling our visitors and allowing us to target our advertising and messaging to them, directly.”

Susan Brandt | VP Marketing Communications

Experian Marketing Suite - Case Studies

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