2021 Back-to-school Advertising
Ace your back-to-school campaigns
It’s that time of year again. Back-to-school season is around the corner. Marketers have to be more prepared than ever to pivot strategies at a moment’s notice while public health and safety regulations evolve. Experian’s marketing solutions and services are here to help you navigate the new normal.
Ace your back-to-school campaigns with Discovery Platform
This fall, keep an eye on in-store versus online shopping and local market behaviors using Experian’s Discovery Platform. Use it to learn about and connect with your target audience in the places they frequent the most.
Increase advertising effectiveness by going beyond traditional demographic and contextual targeting. Incorporate rich attitudinal and psychographic insights to better connect with your back-to-school audience.
Using advanced advertising techniques, our proprietary data segments have been crafted to reach only those consumers with a propensity for back-to-school shopping.
With Discovery, you can leverage the power of Experian's most popular tools in one place. Access the leading consumer database in the US, Experian ConsumerViewSM, layered with intelligent Mosaic lifestyle segments, and activate through Audience Engine — all from the Discovery Platform.
Back-to-school segments available:
Examples of unique back-to-school segments you can create:
Self-service platform if you want it, professional services when you don’t.
Experian’s Discovery Platform gives you self-service access to people-first attributes such as demographics, lifestyle and behavioral profiles, decision making styles, propensity-to-buy indexes and more. Watch the demo to see how you can use it.
Do you want more granular audience segments while still being able to scale your audience targeting? You can with Experian’s marketing solutions since we reach one of the highest quality and volume of online addressable audiences today. Let our professional marketing services identify the best audiences and activate effective back-to-school campaigns. Contact us today.