We know that tracking the results and measuring the impact of automotive advertising is a complex and evolving science. However, it is a certainty that the resulting insights will be limited by exactly which KPIs are being tracked.

Watch now to learn about a range of marketing KPIs commonly used by OEMs and their agencies to measure advertising performance and methods that have proven effective at both enabling optimization of campaign performance and aligning key stakeholders on evaluating results.

oems kpis

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