The New Brazil Middle Class
Tags: Marketing Services, Customer Management
The Target Group Index study for Brazil
The Target Group Index was created in England in 1968. The methodology was developed by Kantar Media Research(KMR). This single source study: is the most detailed portrayal of population consumption behavior and habits and various other segments. It establishes a vision and at the same time gives a comprehensive and detailed view of different spheres of citizen interaction with the market and society. The questionnaire consists of around a thousand questions. New data are released every 6 months providing regular updates on annual datasets.