Mailing Smarter - Boost Response While Reducing Cost And Waste


Tags: Marketing Services,

Smart list processing is 1 of the most effective ways to boost the bottom line. This paper offers 8 list processing techniques to increase deliverability, save on postage & limit environmental impact.


Smart list processing practices are some of the most effective ways to boost your bottom line, especially in today's challenging marketing environment. For instance, a reduction in duplicate mailers reduces mailing cost as well as excess physical waste that can be detrimental to our environment. Likewise, suppressing minors from mailings can not only help to boost response by making sure the right offer reaches the right individual, but it also may be your best defense in staying compliant with current and pending legislation. These time-tested tips will help you reduce postage costs and ensure mailings are delivered correctly and on time, while helping your company attain better results.