Experian Business Resources Directory

The 2011 Discretionary Spend Report

05/16/2011

Tags: Simmons,

Americans spend $1.47 trillion annually on discretionary goods and services. Find out how Experian SimmonsSM evaluates discretionary spending against any of the 60,000 consumer variables.

Description

Marketers traditionally use income, net worth and income-producing assets to enhance their consumer targeting efforts. However, these data elements provide insight only into spending capacity, not how much is actually being spent. Consumers who appear nearly identical in terms of demographics may, in fact, vary widely when it comes to discretionary spending. Some are savers, some are spenders and some have more financial obligations than others.

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