PC Mall: An efficient and cost-effective approach to credit risk management


Tags: Business Information, Fraud Prevention

This case study explains how PC Mall was able to manage risk across the Customer Life Cycle with quality data delivered through implementation of BusinessIQ, an offering from Experian Business Information Services.


Founded in 1987, PC Mall, Inc., together with its wholly owned subsidiaries, is a value added direct marketer of technology products, services and solutions. With a well-known presence in the IT industry, the organization sells through multiple channels including direct and telephone based sales forces, as well as through online and retail sales channels. PC Mall's challenges and requirements focused on three main points: ease of use, data quality and budget. Experian met PC Mall's challenges by offering quality data delivered through BusinessIQ. Pricing that fit the budget and superior customer service also contributed to PC Mall's choice.

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