Case Study: SC Telco Federal Credit Union (EIRC and Auto In the Market Model)
Tags: Consumer Information, Credit Unions, Customer Acquisition
Like many credit unions, SC Telco Credit Union faced many challenges when trying to increase their bottom line. Over the past year, their goal was to grow their loan portfolio by offering new and used auto loans to prospective and existing credit union members.
SC Telco Federal Credit Union implemented an auto prescreen campaign using Experian's estimated interest rate calculation (EIRC) attribute and the Auto In the Market Model product to increase its member base and book more auto loans for both new and used vehicles.