Case Studies

The Weather Channel

Premier provider of weather information enhances content and grows ad revenue with search intelligence analysis

“The depth of data and analysis we received from this Hitwise® project helped us identify key patterns of when people make certain planning and buying decisions. We can better identify timing of these consumer habits, which helps us offer a better experience for both the consumer and the advertiser.”

Paul Hutton | Director of Digital Ad Sales

Axcess Financial

Financial services leader increases revenue through powerful acquisition and retention programs

“Hitwise Conversion Reporting has been critical to the growth of our business as we were able to benchmark our performance and realize growth opportunities. Since bringing Hitwise solutions into our business we have seen our revenues increase by 450%”

Jean-Marx Mantilla | Vice President of eCommerce

Taunton Interactive

How a leading publisher uses Experian Hitwise Lifestyle data.

“With such fragmentation going on across all media today it really helps to understand the consumer segments as forensically as possible and Hitwise has been my #1 go to tool for this for many years now.”

Nick Rozdilsky | VP Digital Marketing

Bass Pro Shops

Experian Marketing Services and Bass Pro Shops increase customer response through data-driven marketing.

“Having accurate contact information is important to the efficiency of our business. By leveraging Experian Marketing Services’ QAS address verification, we have direct access to comprehensive address verification and data quality software and services to make sure we can engage our customers reliably, for maximum impact and increased ROI.”

Todd Jones | Manager of eCommerce Marketing

The Washington Post

The Washington Post leverages un-branded searches to overcome seasonal and news volatility

"Our traffic and search teams identify areas of content opportunities that are also a strong fit with our brand and journalistic missions. This is a key technique in our overall site analysis."

Rochelle Sanchirico | Senior Director of Acquisition Marketing

Delta Airlines

Delta Better Understands Its Online Customers Through Competitive Analysis

“Hitwise provides competitive information that allows Delta to analyze trends and quickly determine changes in the online marketplace.”

Francis Lavelle | Manager Web Analytics

HowStuffWorks.com & The Convex Group

Leading publisher uses Hitwise to tailor offline content to online customers

"Hitwise helps us avoid guessing what kind of content we should be developing to meet constantly changing consumer needs."

Gabe Vehovsky | EVP Strategy and Research

Monarch Airlines

Low cost airline jettisons search engine baggage

“Hitwise gives us the confidence to make critical decisions on the direction of our search marketing campaigns. Market and competitor level data allow us to fine-tune our Search Engine Optimisation and Pay-Per-Click campaigns.”

Catherine Kite | E-commerce and Direct Marketing Manager

Parcel2Go

Search Sends Freight Company into Top Ten

“Hitwise has allowed us to accurately pinpoint the ROI of our marketing spend”, explains Richard Mercer. “The detailed reports allow our company to make calculated decisions based on current and historical industry trends.”

Richard Mercer | Business Development Manager

Shopzilla

Leading Retailer Defines Customer Segments

“Hitwise is a crucial tool for profiling our visitors and allowing us to target our advertising and messaging to them, directly.”

Susan Brandt | VP Marketing Communications

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