Today, organizations are looking for ways to increase profitability and reduce costs while improving the effectiveness of acquisition campaigns. Optimization enables organizations to design successful marketing strategies that effectively balance risk versus reward to create immediate and long-term profitable customer relationships. Experian’s optimization offerings identify the right acquisition strategies to meet key business objectives while adhering to organizational constraints. In addition, our flexible delivery options allow for easy integration into existing acquisition processes will a low cost of ownership. Using optimization, organizations can expect to:
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Marketswitch Optimization™ allows organizations to optimize their acquisition and marketing strategies with a robust patented software application that can be used across an organization to solve the most challenging business problems.
Optimization can be used to make complex consumer level decisions to deliver more targeted offers, increase response rates, and improve customer satisfaction while obtaining higher profit margins and market share gains. Experian has a proven record of accomplishment of helping organizations improve acquisition efforts.
Experian’s optimization products identify the ideal offer at the individual customer level, including, determining the best product, price, promotion, and contact channel while balancing business objectives such as budget, response rates and customer profitability.
Experian optimization uses patented mathematical technology to help you identify the best marketing strategies and optimal credit line and rate assignments based on an individual customer’s risk score and potential value, as well as your overall portfolio goals and objectives.
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