Attracting and retaining profitable customers is a challenge in today’s competitive credit card market. Understanding a consumer’s historical behavior is crucial to developing a strategy for the future. With Trend ViewSM from Experian, you can make the most appropriate — and profitable — offers to customers and prospects at precisely the right time.
Trend View unlocks the power of trended data to help you progress from mass marketing to one-on-one target marketing by providing insight into the credit card usage patterns of your customers and prospects.
Powered by Experian Trended Data, Trend View attributes identify the following consumer behaviors:
Use this insight to:
Trend View can be calculated to include information across all accounts, or it can be customized by including or excluding your accounts.
By knowing how customers or prospects have historically used credit, you can:
Trend View is easily deployable to meet all your needs:
Learn how Trend ViewSM can help you retain profitable accounts and identify the best new customers.