Learn how Trend ViewSM can help you retain profitable accounts and identify the best new customers.
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Attracting and retaining profitable customers is a challenge in today’s competitive credit card market. Understanding a consumer’s past behavior is crucial to developing a strategy for the future. With Trend ViewSM from Experian, you can make the most appropriate — and profitable — offers to customers and prospects at precisely the right time.
Trend View unlocks the power of trending to help you progress from mass marketing to one-on-one target marketing. It provides unprecedented insight into the credit card usage patterns of your customers and prospects by appending revolutionary new attributes to your account review and acquisition campaigns.
Trend View examines 24 months of credit card balance history at the tradeline level from Experian’s File OneSM database to analyze usage patterns and identify the following consumer behaviors:
Use this insight to:
Trend View can be calculated to include information across all accounts, or it can be customized by including or excluding your accounts.
By knowing how customers or prospects have historically used credit, you can:
Trend View does not rely on data warehouse snapshots. With Trend View, Experian® stores 24 months of balance and credit limit history in a manner that fully complies with the Fair Credit Reporting Act. To you, that means:
Trend View attributes provide the detailed information behind a customer’s credit usage behavior.
Rate surfer attributes
The Rate Surfer attributes can identify how frequently a consumer transfers balances as well as the average amount of those transfers.
Revolver attributes reveal how many trades lines have revolving balances, how long a consumer has carried a balance on a trade, and the amount of debt a consumer revolves.
Transactors attributes identify the number of accounts where a consumer is paying off the balance and the average balances on those trade lines.
Consolidators transfer their credit card balances from two or more cards to just one loan – either another credit card, a consolidation line of credit or a 2nd mortgage. These attributes show the frequency and the amount of consolidation activity.
Nonactivators Nonactivators open credit card tradelines but do not use them, or use them only once. The attributes count the number of never-activated and dropped accounts (accounts used once and then never used again.
Seasonal user attributes
These attributes identify the peaks and valleys in usage across a consumer’s credit cards. The attributes can tell you at what time of year a consumer will primarily use credit.
A recent enhancement to Trend View allows attributes to be aggregated at the ZIP+4 level, enabling card issuers to extend an invitation to apply rather than make a firm offer of credit. ZIP+4 allows credit issuers to target a group of consumers without logging an inquiry to their credit file.
Understanding consumers’ past behavior is crucial to understanding their credit preferences and their potential risks and for developing a strategy for the future. Enhance the profitability of your portfolio with the power of Trended Solutions.
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