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Three steps for becoming a better brand storyteller [VIDEO]

June 18, 2015 by Experian Marketing Services

In order for marketing to capture the eye and mind of a target customer, it must be relevant and speak directly to his or her personal needs and desires. By putting the customer at the center of the story, marketers create that meaningful and personalized connection that consumers demand, which leads to higher conversion rates, greater ROI and ultimately lays the foundation for an enduring brand experience.

Watch this short video to learn the three important steps to follow to become a better storyteller. To learn more read the Superior storytelling through high-definition consumer profiles report.