Tag: Holiday marketing

How NCAA Men’s Tournament Viewers Differ from Wo...

The audiences for the men's and women's NCAA Basketball Tournaments are decidedly different from one another. How do they stack up...

March 14, 2011 by Experian Marketing Services

The Marketing Bowl: Packers vs. Steelers

Understand your customer

Two storied franchises will collide in this year’s Super Bowl, the Green Bay Packers and the Pittsburgh Steelers. Sports fans from both markets are...

February 3, 2011 by Experian Marketing Services

Coupons Boost Holiday Sales Revenue

Marketing across channels

Two-thirds of U.S. Households Use Coupons Two-thirds of American households (67%) use coupons. And while the vast majority of households using coupons (87%) say...

November 23, 2009 by Experian Marketing Services

The Season of Online Coupons

Understand your customer

We all knew heading into the holiday season that consumers were going to be highly sensitive to price due to the economic conditions, paving...

January 15, 2009 by Experian Marketing Services

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