Tag: Holiday marketing

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Marketers carefully target on both the parents' life stage and consumer behavior. Parents may look similar when comparing demographic and lifestyle information but the...

July 5, 2011 by Experian Marketing Services

With gas prices well above levels seen this time last year, Americans might be making shorter trips or looking for other creative ways to...

May 20, 2011 by Experian Marketing Services

The audiences for the men's and women's NCAA Basketball Tournaments are decidedly different from one another. How do they stack up...

March 14, 2011 by Experian Marketing Services

Landing a spot hosting the NCAA basketball tournament gig is no small feat. Which city has their heart in the tournament the most and...

March 14, 2011 by Experian Marketing Services

While we can’t predict who will win Sunday’s match-up, we can provide insight into the differences between visitors to the official websites for the...

February 4, 2011 by Experian Marketing Services

Searches for Super Bowl are down, but interest in the big game is up. Social Network Facebook is catching with search engines as a...

February 4, 2011 by Experian Marketing Services

Two storied franchises will collide in this year’s Super Bowl, the Green Bay Packers and the Pittsburgh Steelers. Sports fans from both markets are...

February 3, 2011 by Experian Marketing Services

An enlightening glimpse into the lifestyles of Packers and Steelers’ supporters living in Green Bay and Pittsburgh, and surrounding communities, creates exciting targeting opportunities...

February 2, 2011 by Experian Marketing Services

Recent data from Experian Simmons shows that holiday shopping procrastination tends to result in the purchase of last-minute gift...

December 8, 2010 by Cristina Bugnaru