Tag: Holiday marketing

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Holiday retail sales for 2011 are expected to increase 2.8% to $465.6 billion, according to the National Retail Federation, lower growth than the 5.2%...

October 28, 2011 by Experian Marketing Services

Social media continues to be one of the fastest growing industries online. Between September 2010 and September 2011 visits to Social Networks and Forums...

October 11, 2011 by Experian Marketing Services

A recent Coremetrics report predicts another record-breaking holiday season with 21 percent of online shoppers expected to spend more on the Web in 2011....

October 5, 2011 by Experian Marketing Services

In the lead-up to Halloween, Experian Hitwise data shows searches for variations of “costume” and “costumes” are up about 3% over 2010 (share of...

September 28, 2011 by Experian Marketing Services

The most effective way to segment a back-to-school audience is to include basic data elements with a segmentation methodology that recognizes the lifestyle and...

August 1, 2011 by Experian Marketing Services

Retailers will be more cautious as expected growth is estimated at 3 percent, according to experts speaking at the Reuters Retail Summit in New...

July 15, 2011 by Experian Marketing Services

Marketers carefully target on both the parents' life stage and consumer behavior. Parents may look similar when comparing demographic and lifestyle information but the...

July 5, 2011 by Experian Marketing Services

With gas prices well above levels seen this time last year, Americans might be making shorter trips or looking for other creative ways to...

May 20, 2011 by Experian Marketing Services

The audiences for the men's and women's NCAA Basketball Tournaments are decidedly different from one another. How do they stack up...

March 14, 2011 by Experian Marketing Services