Tag: Financial Services

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Increase Your Share of Wallet—4 Strategies for Brands ...

With the long-term effects to the economy unknown, many consumers are feeling the financial impact, while others are looking for opportunities, resulting in a...

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How financial institutions and brands can use data to ...

Major financial institutions such as American Express, Bank of America, Chase and Citi offer credit cards to hundreds of millions of consumers in the...

Read More How financial institutions and brands can use data to create loyalty programs that resonate
Segmentation: A homeowner is more than just a homeowne...

When looking at who to target as potential customers, financial institutions will usually rely on general segments such as younger borrowers, active checking account...

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A blueprint for successful Invitation to Apply campaig...

In today’s consumer lending environment, financial services institutions are seeing increasingly intense competition during a favorable economic climate. For example, it is common for...

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Are you getting to the right individuals…in an FLA fri...

It’s no longer an option for brands to understand their audiences. Given the advances in ad tech over the past few years, any brand...

Read More Are you getting to the right individuals…in an FLA friendly way?
Data-driven marketing for credit unions...

There are more choices than ever when it comes to banking and lending. In fact, according to the FDIC, there are nearly 5,000 banks...

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3 Ways financial services marketers can amplify their ...

For decades, financial institutions relied on direct mail marketing and mass media for credit card offers and invitations to apply (ITA) for loans. Today...

Read More 3 Ways financial services marketers can amplify their credit marketing
Citi’s Head of Digital Marketing talks financial servi...

Brian Hovis of Citi talks Financial Services marketing challenges – all require data, organizational shifts and strong technology to s...

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