Tag: Analytics

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Today’s marketers use data-driven technology and analytics, and the resulting new data insights have led to a couple of revolutionary developments in the marketing...

October 16, 2013 by Erin Haselkorn

Google’s recent change means marketers have a limited understanding of new search trends, seasonal shifts or general topics of interest, but they still need...

October 16, 2013 by Experian Marketing Services

We sat down with Rick Erwin, president of Targeting at Experian Marketing Services and a board member of the Direct Marketing Association (DMA), to...

October 11, 2013 by Experian Marketing Services

Despite the long anticipation and demand for a cheaper iPhone, the iPhone 5c failed to generate the level of search activity seen for the...

October 4, 2013 by Experian Marketing Services

As marketers work to become more data-driven, they need to focus on creating meaningful...

October 2, 2013 by Erin Haselkorn

As retailers gear up for the holidays, they need to keep data quality in mind....

September 25, 2013 by Erin Callahan

As marketers look to better understand consumers, they need to keep data quality in mind....

September 10, 2013 by Erin Haselkorn

Rick Erwin, a direct marketing industry veteran and DMA board member, challenges the data industry at large to adopt strict guidelines and business principles...

August 28, 2013 by Experian Marketing Services

Marketers should look for ways to clean data to ensure accurate analytics and intelligence. Here are 4 steps marketers can take to clean data...

August 26, 2013 by Experian Marketing Services