Tag: Analytics

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With the explosion of big data initiatives, marketers need to make sure they are utilizing data management best practices....

March 4, 2014 by Erin Haselkorn

Determining what qualifies as fast requires context. Before trying to make your data faster, you need to define fast and set benchmarks for each...

March 3, 2014 by Experian Marketing Services

Social gaming sites provide marketers with a great opportunity to connect with gamers who tend to be young, trendsetters and heavy users of new...

February 19, 2014 by Experian Marketing Services

To truly be customer-centric, marketers need to make data the foundation to better understanding consumers....

February 5, 2014 by Erin Callahan

Many marketers believe that programmatic media-buying platforms will optimize their ad campaigns but, in reality, nothing could be further from the...

January 21, 2014 by Experian Marketing Services

Industry Canada releases its final regulations under Canada’s Anti-Spam Law, simultaneously announcing that CASL will come into force on July 1, 2014. Final regulations...

January 8, 2014 by Alex Krylov

To improve consumer interaction, marketers need to take actions to improve data...

December 17, 2013 by Erin Haselkorn

Experian QAS becomes Experian Data Quality to highlight the goal of becoming a leading global data quality provider....

November 21, 2013 by Erin Haselkorn

Online testing is crucial to marketers, but they need to remember the user experience above all else....

November 12, 2013 by Experian Marketing Services