Tag: Analytics

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Marketers that successfully innovate in digital possess, without exception, established core competencies that deliver consistent results. These marketers can experiment with confidence and design...

May 13, 2014 by Experian Marketing Services

First published on Marketing Forward Asia Pacific. This week is Privacy Awareness Week (#PAW2014). I think about Privacy all the time, so it is...

May 9, 2014 by Experian Marketing Services

Many marketers are looking to leverage third party data, but are they modeling it at the right time for the desired action....

May 1, 2014 by Erin Haselkorn

Marketing in a digital world requires that we strive to improve the customer experience and deliver a quality interaction every time, rather than just...

April 23, 2014 by Experian Marketing Services

Device recognition will be yet another technology challenge for marketers but has the potential to overcome many key tracking, measurement and privacy issues with...

April 16, 2014 by Experian Marketing Services

2014 is the year that marketers will lead massive change within their organizations. They’ll convince leadership that building and maintaining 1:1 connections with top...

March 24, 2014 by Experian Marketing Services

Consolidate your database to improve marketing results and better understand your customers....

March 12, 2014 by Erin Callahan

Whether a result of the sky rocketing costs of razor blades, the increasing popularity of Movember or a general trend among Hollywood’s leading men...

March 11, 2014 by Experian Marketing Services