Tag: Analytics

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While an increasing number of data quality solutions are being implemented, not all are calculating the return on...

October 16, 2014 by Erin Haselkorn

The MVP here is not a reference to Peyton Manning, the NFL’s five-time most valuable player. Rather, it is a reference to minimum viable...

September 16, 2014 by Experian Marketing Services

The ALS Ice Bucket Challenge got a lot of buzz this summer. Here is a snapshot of the online trends in search and... September 3, 2014 by Experian Marketing Services

These well-known, iconic brands, know how to harness the power of data to deeply understand their customers, then use that knowledge to successfully engage......

August 20, 2014 by Experian Marketing Services

The 2014 Experian Marketing Services Client Summit wrapped up in Las Vegas a few short weeks ago but the content lives on via playbacks...

August 7, 2014 by Experian Marketing Services

Online impressions have been bought and measured, but in reality, an impression only meant that an ad was served, not viewed. Enter the viewable......

June 30, 2014 by Experian Marketing Services

Motivations for maintaining accurate and usable data vary based on business size. Learn how small businesses and enterprise organizations differ and the ways for...

June 23, 2014 by Experian Marketing Services