Tag: Analytics
New health information exchanges are prompting data quality efforts, as state and local healthcare agencies look to electronically share patient...
Marketers have always struggled to target the right consumer with the right offer. And with more than 313 million people live in the United...
In today’s multi-channel shopping world online behavior can’t be overlooked. Marketers need to enhance their offline marketing efforts with online data to take advantage...
Even though most kids haven’t even completed their current school year, now is the time for retailers to start preparing their 2012-2013 back-to-school marketing...
Today, it costs more than $40 to send a five pound package from the U.S. to Canada or Mexico. The cost to Europe or...
According to Epsilon Targeting’s latest Consumer Channel Preference Study of 5,000 consumers in North America, 60% of consumers report an “emotional boost” from receiving...
With more than 80 million mobile internet users in the United States, retailers can really benefit from this communication channel. More and more companies...
Experian Marketing Services found 63 percent of organizations track the lifetme value of each customer. Retailers can ensure data accuracy by using verification tools...
The audiences for the men's and women's NCAA Basketball Tournaments are decidedly different from one another. How do they stack up...