Tag: Analytics

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Moving from ‘push marketing’ to insight-driven response and prediction requires marketers to embrace the contextual marketing min...

February 26, 2015 by Experian Marketing Services

Not only has the Digital Marketer Report been continually utilized by marketers as their go-to resource, it has received ample praise from numerous... February 4, 2015 by Experian Marketing Services

On average, organizations in the U.S. believe 32 percent of their data is inaccurate. The trouble is that many organizations are investing in data...

February 3, 2015 by Erin Haselkorn

Customers willingly give brands their personal information. In exchange, it’s a marketer’s duty to prove the data is being used to deliver personalized, relevant...

January 22, 2015 by Experian Marketing Services

With the continued growth of data from the connected world, it is only a matter of time before we see offline marketing practices influenced...

December 3, 2014 by Experian Marketing Services

If information is accurate when collected, loyalty programs have a better chance at engaging consumers and actually seeing the benefit that a loyalty program...

November 19, 2014 by Erin Haselkorn

When evaluating their place on the in-source vs. outsource spectrum, brands need to weigh a number of factors, including cost, trust, transparency, capabilities, experience...

November 12, 2014 by Experian Marketing Services

Customer loyalty, revenue and ROI are just some costs of unlinked customer identities....

October 23, 2014 by Matt Tipperreiter