Tag: Analytics
Moving from ‘push marketing’ to insight-driven response and prediction requires marketers to embrace the contextual marketing min...
Not only has the Digital Marketer Report been continually utilized by marketers as their go-to resource, it has received ample praise from numerous...
On average, organizations in the U.S. believe 32 percent of their data is inaccurate. The trouble is that many organizations are investing in data...
Customers willingly give brands their personal information. In exchange, it’s a marketer’s duty to prove the data is being used to deliver personalized, relevant...
With the continued growth of data from the connected world, it is only a matter of time before we see offline marketing practices influenced...
If information is accurate when collected, loyalty programs have a better chance at engaging consumers and actually seeing the benefit that a loyalty program...
When evaluating their place on the in-source vs. outsource spectrum, brands need to weigh a number of factors, including cost, trust, transparency, capabilities, experience...
Reach your best prospects with these strategies for smarter acquisition...
Customer loyalty, revenue and ROI are just some costs of unlinked customer identities....