Tag: Analytics

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To prioritize a single customer view, start by reviewing your current strategy. Use this worksheet to build a business case and share it with...

June 26, 2015 by Experian Marketing Services

Initiatives from Experian Marketing Services ensure high quality measurement science drives deeper, actionable consumer...

June 11, 2015 by Experian Marketing Services

Facebook just announced they will support animated GIFs creating major opportunities for marketers....

June 4, 2015 by Experian Marketing Services

In Jay Stocki’s latest AdExchanger column, he recommends that media buyers pursue a “surround-sound” approach to next year’s upfronts strateg...

May 21, 2015 by Experian Marketing Services

The first step in improving your data management strategy is assessing your current programs. Ask yourself these ten data management questions to get... April 28, 2015 by Emad Georgy

Welcome emails garner 86 percent higher open rates than regular promotional mailings. What other life cycle marketing programs should you be...

April 8, 2015 by Experian Marketing Services

Big data innovation has its roots in marketing for two reasons: consumer engagement and marketing...

March 27, 2015 by Experian Marketing Services

Contextual marketing enables brands to engage in customer-centric conversations that — like any meaningful relationship — deepen across tim...

March 26, 2015 by Experian Marketing Services

Within ad tech, it’s no secret that the demand for quality talent far exceeds the supply. What was once a talent challenge is now...

March 5, 2015 by Experian Marketing Services