Tag: Analytics
If information is accurate when collected, loyalty programs have a better chance at engaging consumers and actually seeing the benefit that a loyalty program...
Trends marketers need to know and consider when building marketing...
Device recognition will be yet another technology challenge for marketers but has the potential to overcome many key tracking, measurement and privacy issues with...
Whether a result of the sky rocketing costs of razor blades, the increasing popularity of Movember or a general trend among Hollywood’s leading men...
Industry Canada releases its final regulations under Canada’s Anti-Spam Law, simultaneously announcing that CASL will come into force on July 1, 2014. Final regulations...
As retailers gear up for the holidays, they need to keep data quality in mind....
As marketers look to better understand consumers, they need to keep data quality in mind....
The big data bandwagon is moving forward, but ultimately organizations need accurate data to gain insight....
While effective affiliate marketing relies on two groups, the publishers (affiliates) who display advertisements online and the advertisers (merchants) who aim to increase sales...