Tag: Analytics

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Experian QAS is constantly looking for ways to reach new prospects with relevant content and to offer our customers access to information that will...

August 11, 2011 by Beatriz Santin

Experian Marketing Services found 63 percent of organizations track the lifetme value of each customer. Retailers can ensure data accuracy by using verification tools...

June 30, 2011 by Erin Haselkorn

The audiences for the men's and women's NCAA Basketball Tournaments are decidedly different from one another. How do they stack up...

March 14, 2011 by Experian Marketing Services

Traditional university recruiting tactics are just not cutting it. The real challenge is to provide relevant content while encouraging prospective students to submit their...

January 31, 2011 by Experian Marketing Services

American businesses lose six hundred billion dollars annually as a result of poor data quality. We must all realize there is no such thing...

January 24, 2011 by Experian Marketing Services

Implementing a differential marketing strategy is ideal in settings where there is a relatively large assortment of product categories with regular and frequent transaction...

January 17, 2011 by Experian Marketing Services

Two years ago, I moved into an apartment building in the Boston area. I filed my change of address with the post office and...

January 13, 2011 by Erin Haselkorn

Fraud prevention has been has been an industry concern for awhile now. Typically, internet retailers have put certain software in place to reduce fraud....

January 11, 2011 by Experian Marketing Services