Tag: Analytics

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Address validation has been the focus of direct marketers for quite some time. But as the cost of shipping continues to increase, the quality...

December 6, 2011 by Experian Marketing Services

The busy season is upon us! With more people shopping online for the holidays than ever before, it's time for e-commerce retailers to start...

November 23, 2011 by Experian Marketing Services

Managing contact data quality is challenging. There are many different users who can access CRM systems and many different mediums through which information is...

November 11, 2011 by Erin Haselkorn

Today’s consumers are empowered more than ever. With the proliferation of new channels, the intersection of offline and online media and the convergence of...

November 1, 2011 by Experian Marketing Services

The USPS® announced on October 17th that it will increase stamp prices by 1 cent. Starting in early 2012, the cost of sending magazines,...

October 19, 2011 by Experian Marketing Services

A recent Coremetrics report predicts another record-breaking holiday season with 21 percent of online shoppers expected to spend more on the Web in 2011....

October 5, 2011 by Experian Marketing Services

With more than 80 million mobile internet users in the United States, retailers can really benefit from this communication channel. More and more companies...

September 29, 2011 by Experian Marketing Services

The key to building multi-channel, multi-dimensional views of the customer is being fluent enough with the data structures of those channels to understand what...

September 13, 2011 by Experian Marketing Services

Response Attribution gives a clear picture on how your hard earned marketing dollars are truly performing. Building sophisticated models and looking at all of...

August 23, 2011 by Experian Marketing Services