Tag: Analytics

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Marketers of the past used mass marketing to reach prospects, sending one message to everyone with no segmentation or targeting. Today, marketing practices have...

January 31, 2012 by Experian Marketing Services

A common way to view campaigns is a visual workflow that depicts the various stages, treatments or flights of messages in their relative order....

January 19, 2012 by Experian Marketing Services

‘Tis the season for holiday packages and cards and with that in mind the U.S. Postal Service just released their tips for shipping packages...

December 8, 2011 by Erin Haselkorn

Take this opportunity to review this year’s marketing programs to determine how to improve your future digital advertising s...

December 7, 2011 by Experian Marketing Services

The busy season is upon us! With more people shopping online for the holidays than ever before, it's time for e-commerce retailers to start...

November 23, 2011 by Experian Marketing Services

Managing contact data quality is challenging. There are many different users who can access CRM systems and many different mediums through which information is...

November 11, 2011 by Erin Haselkorn

Today’s consumers are empowered more than ever. With the proliferation of new channels, the intersection of offline and online media and the convergence of...

November 1, 2011 by Experian Marketing Services

The USPS® announced on October 17th that it will increase stamp prices by 1 cent. Starting in early 2012, the cost of sending magazines,...

October 19, 2011 by Experian Marketing Services

A recent Coremetrics report predicts another record-breaking holiday season with 21 percent of online shoppers expected to spend more on the Web in 2011....

October 5, 2011 by Experian Marketing Services